The digitized world is full of potential if one can learn how to apply it to the business or everyday life to make the most out of it.
In this blog our goal is to bring useful information to those interested in how and why to bring loyalty programs to the next level. We will look into how to transform loyalty schemes to a fun, flexible, cost efficient marketing and management tool and we will try to understand how to come closer to the consumers through the medium that they enjoy using the most, their Smartphone.
Of course new questions will rise in that journey and most probably this blog will be enhanced with other content that we will post because we consider it relevant to the above points.
We hope you enjoy it and we welcome your comments that can help us improve!