It appears to be the case for 64% of the respondents that a consumer decides to become a fan because she already likes the brand and wants to stay informed. As a second reason, 36% of the respondents state that it was necessary to become a fan in order to participate in a contest. Finally, a friend’s referral influences 23% of the respondents.

When it comes to remaining a fan of the brand in the Social media, relevant and interesting offers and promotions are key for 55% of the respondents, followed closely by publication of other interesting content (48%). Only 11% states following a brand as a way to interact with it and 7% use Social networks as a channel to contact Client service.

You can find the complete study here (in Spanish).

Getting more visibility and achieving a bigger fan base through the Social networks becomes increasingly challenging for the brands but the above conclusions provide some insight that helps take the right course and publish relevant content depending on the brand’s business and its target consumer.

NoKadi app also promotes the brand’s Social media presence in Facebook (used by 96% of the respondents) and Twitter (used by 46% of the respondents) thanks to the feature that links the brand’s page/profile with the user and thus contributes in achieving higher visibility of the brand’s activity in those Social Networks.

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Today’s consumers are also very present when it comes to defending their brand or complaining about a product or service. And this power is undeniable. At the same time consumers declare they would welcome the opportunity to say their opinion if only a brand asked for it! And, oh, how valuable their opinion is to the brand’s marketeers!

Through a recent study Cint reveals that 62% of global consumers are fairly or likely to purchase a brand’s product if the brand asks for their opinion in a study, contrary to only 3% that are not likely to do so.

In addition, 56% declare feeling more loyal to a brand if it asks for their opinion, compared to half of that (24%) who don’t consider this influential to their loyalty.

Are you ready to sketch out your next survey? 

Great! But you may want to consider the following tips:

• make it short: consumers are willing to spend up to 10 minutes on a survey
• make it online: one third of respondents prefers this compared to SMS (5%) or mail (4%)
• 55% of the respondents would be willing to participate if there were a monetary incentive and 34% if a free product were associated to the survey completion

Make a difference to your consumers by combining your loyalty program’s points, offers, discounts with surveys to get their personal opinion! A win-win situation!

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In fact correct timing can increase consumer engagement up to 54%. Targeting consumers within a set delivery window enables marketers to run more time sensitive promotions, according to 52.4% of the respondents of the same survey (Strongmail, Oct. 9, 2012).

NoKadi® allows marketers to send real or deferred time offers and messages to their targeted audience and, also, extract insightful statistics in order to optimize their mobile marketing strategy.

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If no, maybe it is due to a strategic decision not to participate in the social networks as this highly depends on the type of business or industry you are in, the type of products or services you are handling or many other factors.

If yes, the journey has begun and it is a long and demanding one! But it is also one important step towards truly connecting with your consumers, listening to them, understanding them, building a stronger relationship with them, enhancing your marketing activities and reinforcing the bonds with your loyalty program members. We strongly encourage creating an active community while carefully avoiding the common pitfalls when creating content.

A study carried out by Emarketer.com provides useful insight on the behavior of the consumers when relating to brands through their social networks. Among the top reasons for consumers to “like” a brand are either having purchased something or wanting to have access to exclusive deals and insider information. That has been known for a while and the percentage is slightly increasing to 45% from 41% (Q4 2011).

But at the same time, consumers are liking companies that provide entertainment within their company pages in the social networks whether it is their core business or not.

So, in order to capture your target consumers’ attention, create a long lasting relationship in the social-sphere and ultimately bring your consumers close to your brand, a solid strategy is to provide relevant content in your contact points with them. Only when the consumers feel close to the brand, can they truly act accordingly. And the brand that achieves this will eventually reap the benefits!

It is a long journey and definitely worth it!

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• 81% possess loyalty cards
• On average each one holds 7.3 rewards cards
• The most common category across loyalty card holders are supermarkets, followed at a distance by airlines and apparel
• Exclusive offers and discounts are by far the top reason to sign up for a loyalty program, followed by “having priority over non-members”
• Almost half of the times (44%) they would need to show their loyalty card, the consumers have forgotten it
• 55% would welcome signing up for more loyalty programs as long as it doesn’t mean more plastic cards in their wallet

NoKadi® can increase the frequency of use of the loyalty cards by 51% thanks to its practical and convenient digital, loyalty solution, that permits all loyalty cards to be digitalized and stored in the Smartphone.

The respondents found in NoKadi® app a real answer to their needs!

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