the NoKadi® Blog » Industry news http://thenokadiblog.com The blog of the Future of Mobile Loyalty Thu, 21 Feb 2013 13:30:59 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 The Geosocial Universe is now …3.0 http://thenokadiblog.com/the-geosocial-universe-is-now-3-0/?utm_source=rss&utm_medium=rss&utm_campaign=the-geosocial-universe-is-now-3-0 http://thenokadiblog.com/the-geosocial-universe-is-now-3-0/#comments Thu, 21 Feb 2013 13:27:40 +0000 admin http://thenokadiblog.com/?p=187 Related posts:
  1. The Geosocial Universe and its evolution in a nutshell – 2010, 2011                       The previous versions of the Geosocial Universe as represented...
]]> The Geosocial Universe 3.0 is available and reflects, in its usual, cool and self-explanatory way, the current picture of the social platforms used around the globe.

Significant increases in number of users can be seen with respect to twitter (158%), Gmail (120%), LinkedIn (100%) and Facebook (68%) having surpassed the 1 billion user threshold.

Instagram, Pinterest and Google+ have all gained momentum although they are characterized by different mobile usage percentages (100%, 53% and 50% respectively).

 

GeosocialUniverse february 2013

 

To complement this insightful infographic you’ll find a snapshot of the major social platforms as percentage of their integration in the www universe, meaning how integrated they are with the top 10.000 websites.

Facebook is integrated in almost 50% of the top sample websites with twitter lagging behind but very closely. LinkedIn still has a long way to go, from the current 3.9% but as its user base is growing fast, as seen above, we could be expecting a significant change in the near future.

The Social Integrated platforms - 2013

The Social Integrated platforms – 2013

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  1. The Geosocial Universe and its evolution in a nutshell – 2010, 2011                       The previous versions of the Geosocial Universe as represented...
]]> http://thenokadiblog.com/the-geosocial-universe-is-now-3-0/feed/ 0 The Geosocial Universe and its evolution in a nutshell – 2010, 2011 http://thenokadiblog.com/the-geosocial-universe-and-its-evolution-in-a-nutshell-2010-2011/?utm_source=rss&utm_medium=rss&utm_campaign=the-geosocial-universe-and-its-evolution-in-a-nutshell-2010-2011 http://thenokadiblog.com/the-geosocial-universe-and-its-evolution-in-a-nutshell-2010-2011/#comments Thu, 21 Feb 2013 12:49:20 +0000 admin http://thenokadiblog.com/?p=175 No related posts found. Sign up to the category Specific RSS to get information on similar topics. ]]>

The Geosocial Universe in August 2010

The Geosocial Universe in May 2011

 

 

 

 

 

 

 

 

 

 

 

The previous versions of the Geosocial Universe as represented graphically by Jesse Thomas are displayed above for reference and comparison.

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]]> http://thenokadiblog.com/the-geosocial-universe-and-its-evolution-in-a-nutshell-2010-2011/feed/ 0 How to get more fans for your brand in the Social Networks? http://thenokadiblog.com/how-to-get-more-fans-for-your-brand-in-the-social-networks/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-more-fans-for-your-brand-in-the-social-networks http://thenokadiblog.com/how-to-get-more-fans-for-your-brand-in-the-social-networks/#comments Thu, 17 Jan 2013 12:34:25 +0000 admin http://thenokadiblog.com/?p=169 Related posts:
  1. When was the last time you asked for your consumers’ opinion? In the last years consumers have become increasingly more active in the social networks. They like to create or share...
  2. Is your brand really connecting with your consumers in the social networks? Does your brand have a company page in Facebook or a profile in twitter or a page in LinkedIn or...
]]> In a previous post we covered the importance of offering relevant content to our fans through the Social Networks (read more here). Very recently a study carried out by Elogia and IAB Spain sheds more light into why consumers start following a brand in the Social Networks in the first place and, even more important, what makes them continue being fans of that brand.

It appears to be the case for 64% of the respondents that a consumer decides to become a fan because she already likes the brand and wants to stay informed. As a second reason, 36% of the respondents state that it was necessary to become a fan in order to participate in a contest. Finally, a friend’s referral influences 23% of the respondents.

When it comes to remaining a fan of the brand in the Social media, relevant and interesting offers and promotions are key for 55% of the respondents, followed closely by publication of other interesting content (48%). Only 11% states following a brand as a way to interact with it and 7% use Social networks as a channel to contact Client service.

You can find the complete study here (in Spanish).

Getting more visibility and achieving a bigger fan base through the Social networks becomes increasingly challenging for the brands but the above conclusions provide some insight that helps take the right course and publish relevant content depending on the brand’s business and its target consumer.

NoKadi app also promotes the brand’s Social media presence in Facebook (used by 96% of the respondents) and Twitter (used by 46% of the respondents) thanks to the feature that links the brand’s page/profile with the user and thus contributes in achieving higher visibility of the brand’s activity in those Social Networks.

 

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  1. When was the last time you asked for your consumers’ opinion? In the last years consumers have become increasingly more active in the social networks. They like to create or share...
  2. Is your brand really connecting with your consumers in the social networks? Does your brand have a company page in Facebook or a profile in twitter or a page in LinkedIn or...
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