Today’s consumers are also very present when it comes to defending their brand or complaining about a product or service. And this power is undeniable. At the same time consumers declare they would welcome the opportunity to say their opinion if only a brand asked for it! And, oh, how valuable their opinion is to the brand’s marketeers!

Through a recent study Cint reveals that 62% of global consumers are fairly or likely to purchase a brand’s product if the brand asks for their opinion in a study, contrary to only 3% that are not likely to do so.

In addition, 56% declare feeling more loyal to a brand if it asks for their opinion, compared to half of that (24%) who don’t consider this influential to their loyalty.

Are you ready to sketch out your next survey? 

Great! But you may want to consider the following tips:

• make it short: consumers are willing to spend up to 10 minutes on a survey
• make it online: one third of respondents prefers this compared to SMS (5%) or mail (4%)
• 55% of the respondents would be willing to participate if there were a monetary incentive and 34% if a free product were associated to the survey completion

Make a difference to your consumers by combining your loyalty program’s points, offers, discounts with surveys to get their personal opinion! A win-win situation!

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In fact correct timing can increase consumer engagement up to 54%. Targeting consumers within a set delivery window enables marketers to run more time sensitive promotions, according to 52.4% of the respondents of the same survey (Strongmail, Oct. 9, 2012).

NoKadi® allows marketers to send real or deferred time offers and messages to their targeted audience and, also, extract insightful statistics in order to optimize their mobile marketing strategy.

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Consumers are troubled by the number of loyalty cards they need to carry in their wallet if they want to keep accumulating points, discounts, miles, etc. Our research reveals that 64% of the loyalty card holders primarily sign up for loyalty schemes in order to get exclusive offers and discounts. The problem is that together with all those plastic loyalty cards, on average 8 per consumer, we would need to add at least a few credit cards to be fair and realistic.

So, if we put ourselves in our consumers’ position, we would easily understand the reason of their frustration.

• Too many cards need to fit inside a regular size wallet that needs to fit inside a regular size purse
• More and more companies initiate rewards programs making the consumer face the dilemma of signing up, not knowing where to store the card, or skipping signing up alltogether
• When the loyalty card is left at home, the consumer doesn’t get neither the points from the purchase nor the discounts
• Even if she carries all the loyalty cards, it is a mess to find the right one at the cash register
• It seems rather old fashioned to carry so much plastic in a wallet

NoKadi® has designed a user friendly application that replaces all the plastic loyalty cards by digitizing them and storing them in the Smartphone.

78% of our respondents declared NoKadi® as a practical and convenient application that solves their problem and increases the frequency of use of the loyalty cards by 51%!

For business owners, NoKadi® provides a valuable, intuitive web-based platform to directly communicate with the consumers in real time through their Smartphone.The NoKadi® Loyalty Intelligence Management Online platform facilitates the management of the loyalty program through a personal and secure web based account. Launching marketing activities  and obtaining statistics and results reports have never been easier or more flexible. Loyalty goes mobile! Your consumers are expecting it!

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