When was the last time you asked for your consumers’ opinion?
In the last years consumers have become increasingly more active in the social networks. They like to create or share content, make their opinion heard, declare their likes and comment on others’ activity.
Today’s consumers are also very present when it comes to defending their brand or complaining about a product or service. And this power is undeniable. At the same time consumers declare they would welcome the opportunity to say their opinion if only a brand asked for it! And, oh, how valuable their opinion is to the brand’s marketeers!
Through a recent study Cint reveals that 62% of global consumers are fairly or likely to purchase a brand’s product if the brand asks for their opinion in a study, contrary to only 3% that are not likely to do so.
In addition, 56% declare feeling more loyal to a brand if it asks for their opinion, compared to half of that (24%) who don’t consider this influential to their loyalty.
Are you ready to sketch out your next survey?
Great! But you may want to consider the following tips:
- make it short: consumers are willing to spend up to 10 minutes on a survey
- make it online: one third of respondents prefers this compared to SMS (5%) or mail (4%)
- 55% of the respondents would be willing to participate if there were a monetary incentive and 34% if a free product were associated to the survey completion
Make a difference to your consumers by combining your loyalty program’s points, offers, discounts with surveys to get their personal opinion! A win-win situation!